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Understanding Google’s Quality Content Pitch and Its Web Marketing Implications

Surely, every savvy web marketing folk that you’ll talk to these days would say that gone are the days when keywords rule the world of search. With Google making it crystal-clear through algorithm updates like Panda and Hummingbird, web marketers and site owners should embrace the idea that either they focus on creating high quality content or they suffer the inevitable – ranking poorly on Google search results. But, just how do you write content that will meet Google’s quality guidelines? Here are some tips: •Keep it as simple as possible. Google’s Matt Cutts put it rather clearly: “You need to find some way to pull people in, to get them interested, to get them enticed to try to pick up whatever concept it is you want to explain. So I would argue, first and foremost, you need to explain it well, and then if you can manage to do …
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Top Reasons Why Business Owners Should Go Blogging (And How They Should Do It)

A growing number of business owners are discovering the huge benefits that blogging provides to their respective ventures. And if you still haven’t jumped on the bandwagon, so to speak, then maybe it’s time for you to do so. But how exactly will you benefit from it? Just take a quick read of these reasons why business owners like you should start your own blog soon: Blogs improve search engine rankings. From increased inbound links to better indexing in search engines, your blog can help your company rank high in Google, Yahoo, or Bing. Increased leads. Data show that companies with dedicated blog sites enjoy significant increase in inbound leads, which, ultimately, are converted to actual sales. Better customer satisfaction. Statistics show that relevant and well-written blog content helps businesses create a great impression among their consumers. Blog posts are also discovered to be more effective in introducing information about …
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