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Understanding Google’s Quality Content Pitch and Its Web Marketing Implications

Surely, every savvy web marketing folk that you’ll talk to these days would say that gone are the days when keywords rule the world of search. With Google making it crystal-clear through algorithm updates like Panda and Hummingbird, web marketers and site owners should embrace the idea that either they focus on creating high quality content or they suffer the inevitable – ranking poorly on Google search results. But, just how do you write content that will meet Google’s quality guidelines? Here are some tips: •Keep it as simple as possible. Google’s Matt Cutts put it rather clearly: “You need to find some way to pull people in, to get them interested, to get them enticed to try to pick up whatever concept it is you want to explain. So I would argue, first and foremost, you need to explain it well, and then if you can manage to do …
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